My current editing project at IHOP-KC is the promo for the new album from Forerunner Music, JOY. It’s a great album and captures the songs that have come out of the IHOPU Student Awakening. Yesterday I put together the radio edit (a basic edit of the voice over and music-ups), and today I sat down to work on the graphics.
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The reedit/redesign of the IHOPU 2010 promo is almost finished! I hoped to get it done by last Friday, and then by Saturday, and then by Sunday… and now finally, at 2am on Tuesday, I’m exporting the final video. The last hurdle is to send a H.264 encode off to our media director and get it approved.
One of the last steps I did was color correct and grade the footage. What’s the difference, you ask? The terminology may vary, but here is how I think of it:
Color Correcting: Adjusting hue, luminance, and saturation in order to achieve a correctly exposed and white-balanced image.
Color Grading: Adjust the hue, luminance, and saturation in order to achieve a specialized look, often times slightly or dramatically different from reality.
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November has been a crazy month for me. Someone on the IHOP-KC Missions Base came up with the idea to do a nerf war: you sign up and receive the name of a random person in the group, and that person becomes your target. Once you shoot them, their target becomes your next one, etc. We called it No Peace November.
The turnout was beyond anything we expected. The promo video received over 2,000 views on YouTube, and over 200 people signed up! Simply crazy. We (being the behind-the-scenes folks) decided to do “war correspondance” throughout the month. By the end of November, we had released 18 videos online and received over 6,500 views!
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I’m still working on the reedit/design of the IHOPU 2010 promo. One thing I didn’t like from the old version was the graphics between the intro and first speaker quotes. They weren’t up long enough and thus were hard to read. A big factor of that was the typography of the text. It wasn’t broken up enough.
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It’s December. Here’s a few thoughts:
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Jesse Koepke 