I saw my brother conversing with a friend on Facebook about a book by Twyla Tharp called The Creative Habit. I’m a creative and I love learning how to be better at it, so I searched for the book on Amazon. It was easy to find and looks like a great book. And then it was time to answer the all-important question: how much does it cost?
A new paperback copy costs $9.09. (It’s the same price at Barnes & Noble, in case you want to support your local bookstore.) Once I add in the typical $3.99 for shipping, the total cost for the book will be $13.08. Not bad. And actually, hang on, that’s the new price that eligible for Free Super Saver Shipping. I can find it for $5.04 from a third-party seller. That brings my total cost to $9.03. And if I get a used paperback, the price drops to $4.22, or $8.21 total. With my budget, that’s affordable.
I then saw in the left corner, “Start reading The Creative Habit on your Kindle in under a minute.” Instead of waiting 5–10 business days to receive the book via mail, I can buy the digital version and start reading instantly. Never mind that I’m already in the middle of a book right now and have the next two planned; I want the book now! I clicked on the link and expected to find the price cheaper, since it’s a digital copy.
It was $12.99.
Wait—it’s more expensive? (more…)



