I’m still working on the reedit/design of the IHOPU 2010 promo. One thing I didn’t like from the old version was the graphics between the intro and first speaker quotes. They weren’t up long enough and thus were hard to read. A big factor of that was the typography of the text. It wasn’t broken up enough.
When we read, we don’t read individual letters but instead recognize the whole word, as shown by the classic Cambridge test. We take in the shape of the word and move on. So when you’re laying out text, it is therefore important to have it designed in such a way to allow the viewer to quickly scan the text and get the meaning.
That was the problem with the first way I designed the graphics for the IHOPU promo, and something I sought to remedy in the reedit. Below are the results of my Monday.
Old Version:
New Version:
I also like the new version because it more accurately matches the style of the IHOPU brochure. I think I now have a design I can apply to the graphics across the board, so now it’s on to the intro!
Hope you had a great Monday! Cheerio.
Jesse Koepke 
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