Throughout my motion graphics career, I often would ask my clients: “How would you like to transition from one slide to the next?” Because to me animation wasn’t just about the elements on-screen, but how the video would move from scene to scene.
An example of this style is a project I did a few years ago:
Just about every scene pushes, slides, or slams into the next one. While this is a valid way of doing transitions (and in the Wilder Tour video I think it turned out pretty well), that isn’t the only way.
Enter: match cuts.
I’ve noticed this technique in a lot of videos recently, and School of Motion created a short tutorial explaining the benefits and best practices.
The effect really keeps your eyes moving through a video. See the article for more explanation and examples of how to use it.
Personally I’m excited to try this technique. It will save time in the final video (I usually had to budget at least one second for each transition) and also provide a lot of energy.
If you have made or seen any examples of match cuts, let me know in the comments!